Post 54- Reflect….the end is here!

I cannot believe that this is the end of Project 54 :(… I have several friends who have taken this course and told me how exciting it is, how different the professors are, and that this is the most unique class ever taken in their college career. I would have to go ahead and agree that I have learned to think in so many different ways than ever before! I agree that Scott and Will are two of the most entertaining and creative teachers I have come across in my ENTIRE school experience. They keep class entertaining for the whole 2hr 40 minute class time and find a way to do some of the most creative class exercises that are most of the time hilarious to watch. The whole point is to get curious about the environment you are faced with, to learn from failure, to be judgmental towards others work in order to improve yours, to take chances, to understand the meaning behind the Tide brand, and most of all YOU MUST HAVE FUN. I wish there were more classes that were set up in the same ways that Curiousness is. The class Curiousness itself has taught me to go beyond and outside of my barriers, to expand my horizons, to draw and be more of an artist, to use BOTH sides of my brain, to not be afraid to express your true emotions and to never say the “B word” when in the same room as Will Sims!

Here is my brain while working on Project 54- TIDE:

From the point forward in my life, I will now look at the brand Tide in a different, a way that I never even imagined was possible. Tide is not just the liquid detergent that we use to clean our clothes, it is about the importance of family, and making small and meaningful improvements in one’s life which makes each day a little bit better. Whether it be helping your grandma put away her groceries, or giving pocket change to a homeless man, the Tide brand seeks to help people in many different ways then the obvious which is getting your dirty laundry clean. Now whenever I see the Tide logo or the yellow, orange and blue colors on a design, the brand Tide immediately comes to my mind.

Over the course of Project 54, I took over one of the rooms in my house and deemed it my “Curiousness Creative Work Cave”. My mom would walk into the room every time and say things like, “well damn that is a creative mess” , “clean this fucking room up”, “now what have you done, Marc”. So now that the semester is ending down, I promised her I would clean up the entire living room and restore things back to original condition just as Tide does with your favorite clothes.

So since I made such a mess and she put up with it for the semester I did a simple but meaningful thing to make her happy… I washed and detailed her car, and cooked her this 5 star meal.
IMG_0713 IMG_0646 IMG_0714

Well it’s been real guys, I hope you saw some interesting ideas and ones that made you think to yourself and go hmmmm well that’s cool (Scott Sherman voice). Take it easy, Stay Clean, and ROLL TIDE ROLL!


Post 53-Reflect

reflect > review > stay focused > how did it end up> thoughts> not a sprint> rather a marathon!

First I would like to say that this is the first time ever using a WordPress blog, or any blog at all. I found it to be fairly simple to maneuver through after the first week of blogging, and if anything Project 54 has inspired me to create my own blog.

At times I was not sure I if I would be able to get post’s done by the deadline week by week, but fortunately I turned up the pace and was able to catchup for the long hall. I like how this class is described as a “marathon” rather than a “sprint”, meaning that you can keep up at your pace as long as you catch up and stay on track with the number of posts. I think Project 54 is designed almost perfectly so that its fair and fun for the student working on the specific brand for the semester….this one being TIDE.  Project 54 was designed in any other format I think people would be royally screwed in terms of getting things in by the deadline and staying caught up.

When you sit down and have an idea you feel like you are heading down the right path. You may be on the right path, but when I finished the idea and hit “update” on the WordPress blog, is when I had a feeling of accomplishment/satisfaction with my work. This whole creative process and quest to find out what being curious really meant is difficult and at times seems somewhat never ending and almost nearly impossible to finish. The only thing that kept me going forward was knowing that I finished X amount of work and preparing ideas for the next group of directives given.

For example, when given a directive like “axiom”, a term I have never really seen or used before, I can say I have a better understanding of how to incorporate a specific directive with the brand Tide. As the weeks passed by, I found that I was able to produce more work at a faster and more focused pace than in previous weeks. Some of the biggest difficulties that I faced were trying to stay focused on the Tide brand while incorporating the directive that was assigned each week. Believe me it is not easy; it takes time, planning out and failure in work before anything positive will come. But once I realized I could complete these directives and make them work for my blog,I knew it was not impossible, and in fact Tide can very well be used with just about any random directive that was chosen. It’s all about how you go about your creative process and whether or not you are thinking outside of the box per say.

There were a great number of ideas that I originally wrote down and were never chosen to make the blog… here are some of my creations that never quiet made it 😦
IMG_1631  these guys are supposed to describe what Tide would be as a character once poured from the bottle
IMG_1484 a painting my buddy was working on at a show in all Tide colors and concentric circles sort of like the Tide logo design.
IMG_1194 some flowers from my backyard I was messing around with for ideas… spelling out Tide for a possible directive.
IMG_1175 this one is for Will…. a former Curiousness student, Melissa’s cat …Smokie
IMG_1130….. this was just a bad idea…when you mix water with several Tide pods…a huge mess ensues and I am not sure if Tide can handle cleaning it up either! SMH!
IMG_1106 was going to make a Tide swimming pool….but that never really worked out for me
IMG_1049 IMG_1054 was going to do a what’s wrong with this picture post? What is wrong with the picture?? Well this is taken at Radford “University” yea right lol…. but what’s wrong is that there is more Tide in this house than alcohol….they must stay clean…but I’m not sure about sober!
Your image is loading... this gif was a cool idea for an evil post

Post 52-Reflect

reflect > look back > determine > gather data > explain how things went

Throughout the course of my Project 54 blog, I have had this one specific place that I could call my “creative space”. Whenever I got stuck or was at a loss for ideas I took a break from my pen and paper, put all other thoughts and ideas aside and jumped right into my “STEAMIST 4000”- lovely steam shower. It is really amazing how well I was able to clear my mind and focus on the specific directives.
Here is my creative space:
IMG_1251 IMG_1255 IMG_1262

As the weeks moved forward and the post’s kept piling on, I caught myself thinking differently about being creative. I would look at things from a different perspective than I ever have in the past, which helped me add onto posts and expand them by furthering my ideas. I found myself using mind-mapping to help produce ideas often, which led to me writing a story with a specific scenario as well as adding some visuals to help create ideas and spark new ones.

When I got stuck, I would take a break, walk, go for a run, that would help my mind focus on other things which actually make me more creative when I returned to my pen and paper. Will gives the best advice when he say’s to begin your creative work for Curiousness with a pen and a piece of paper- that is the most useful way, for sure! I have become so concentrated and focused on the Tide brand that for the past few months I realized that I was thinking about it daily in some way, shape, form. Sometimes I would over think an idea wayyyyy too long and get stuck until I decided that the idea was acceptable; just get it done and stop the perfectionism/procrastination!!!

One thing that occurred to me over the semester was that getting the insights and feedback from another person about the overall idea and process put into the visuals helped me greatly. At the end of each week, I called my aunt Sammy, and 2 of my close friends so that I could hear some honest feedback that was both objective and helpful at the same time. It really never hurts to have an extra set of eyes review your work.

Post 51-Empathy: don’t judge a book by it’s cover

Empathy> understanding> less fortunate> thoughts> emotions> real life example

I got this idea while in my creative hot spot AKA the Steam Master 3000 (shower).

This past week my creative space was infiltrated by….mexican painters. After living in my home in RVA for nearly 10 years now, it was about time to have things cleaned up and restored to it’s original condition. I have a fairly large house and I knew this job would involve me moving furniture and explaining what we wanted to get accomplished in the week timespan. So, I began to speak with one of the painters, his name was Elau. He knew some fragmented English, but it was good enough for me to understand, since I know some fragmented Spanish sentences. Elau and his crew of painters were all really nice, down to earth, hard ass workers. As I was speaking with Elau, he mentioned something that caught my attention. We were talking about how many girlfriends he had which was apparently 5 and one was a “white girl”. Maybe Andrew could learn from this guy. LOL. But then he mentioned how he loved to draw and paint freelance pictures. I was intrigued because he said he was enrolling in school to learn how to speak a different language, that being French. I told him he was in America but he just looked at me all confused…. most likely thinking, “what a crazy boy”. He was cool as hell, and my age so I could relate to the things he was telling me. I wanted to find out a little more about my new little amigo, so I asked him what his favorite food was. He responded really quick, “awww I love chicken, rice, beans, and anything spicy.” Then I thought to myself OK, well I know exactly what Tide would do in this situation! Did I give him some Tide Pods? Maybe a little bottle of Tide? HA-HA, HELL NO! I got him some Chipolte and my French to English dictionary. I put a smile on someone’s face who is less privileged than me which truly exemplifies the simple but meaningful improvements seen in the brand Tide.

Remember: It’s not about the product, it’s about the brand!IMG_1572  french to english dictionary IMG_1551  happy Elau IMG_1552 IMG_1542 painting IMG_1585 Chipolte and Dictionary

Post 50-Empathy: giving assistance to a foreigner

Empathy has many different definitions. These definitions encompass a broad range, from caring for other people and having a desire to help them, to experiencing emotions that match another person’s emotions, to knowing what the other person is thinking or feeling, to blurring the line between self and other.

Just a few weeks ago I had some new neighbors move in next to me. I saw the moving truck several times over the course of the week and what I thought may be my potential new next-door neighbors. They were a younger couple with two young twin boys. I overheard them from my garage and could have sworn they were speaking in a different language. The husband quietly came over towards my garage and said “How are you doing, my name is Boris and my family and I just moved here from Belgium, Germany.” I was intrigued because my mom’s side of the family is originally from Germany and I just recently got a Volkswagen car, so this whole German thing was really happening for me. His English was scattered but definitely good enough for me to comprehend. We talked for a good while about the Richmond area and just random life things. They were anxious to become American citizen’s, everything from the food to household products thoroughly intrigued them. He mentioned that he needed all new cleaning supplies and other necessary household items, so I told him I would show him what the local Sam’s Club superstore had to offer. We went to Sam’s Club and at first I showed him different American food’s such as: pizza, hotdogs, hamburgers, etc. As we got near the detergent isle, I naturally started looking around for some Tide. I showed him Tide because thats what we use here in good ole America. I really just wanted to help out and be a good citizen and show them what America is really like compared to their homeland. This all ties in well with Tide because the brand focuses on family and this particular scenario I presented shows family values and meaningful improvements to ones life.
IMG_0683 typical American food….and my favorite IMG_0769  Nuggets…pretty AmericanIMG_0936 The new neighbor….Boris, oddly enough wearing my first creation for the Tide Project 54… the “Roll Tide Roll” hat.

Post 49-Empathy: lending a hand

This post came from an idea I got during an in class creative exercise. Another thing I have caught myself doing is taking pictures things I see that catch my eye, and also just random around Richmond that I can possibly use for my Tide blog. In this case I just that and incorporated the brand Tide into the picture for the directive “Empathy”.

  • homeless person idea (was really an intelligent, viable person underneath his rugged appearance)

Recently, I have came across the same homeless man as I go to my classes down at VCU. He is in the same vicinity nearly whenever I pass by on Cary Street. I have even heard from a few VCU students that this particular homeless man has been in the area for the last few years. After I park my car and exit the parking deck, I walk straight across the street towards the Temple building. For same strange reason, I seem to ALWAYS find some loose change on the sidewalk. It may just be a few penny’s or even a $10 bill scrunched up on the sidewalk pavement. As soon as I find the change I mentally pat myself of the back and then I come to realize that these penny’s might not get me too far so I might as well give them to the homeless man who I always come across. (Just like the Tide brand-helping someone in a small but meaningful way, who knows maybe that will end up buying him a winning lottery ticket one day.) Oddly enough, one day last week I spotted him walking in the middle of the road on Cary Street. He just kept on walking, while avoiding all of the honking cars zooming around him. So of course I snapped a picture of it as it was happening. I couldn’t believe it; but it turns out that my friend Melissa, who took the Curiousness Barbie class see’s him do the same routine nearly every single day. Kinda sad, but also weird!

Every time I go to school and park in my deck off of Cary street, I give him my pocket change. In the past year of giving him pocket change, I have come to learn that there is a real person underneath the facade of homelessness. When I was home cleaning up my room cleaning out my closet, he came across my mind. We are of a similar size and instead of donating my clothes to Goodwill. Then a thought occurred to me. Even though I wasn’t prepared to get rid of clothes that I still wear, it suddenly occurred to me that some of my clothes would be appropriate to wear for a job interview. Maybe this could help him get off the street and get his life back on track. I came to the conclusion the clothes would be of much more benefit to him than to myself. So I threw in a can of shaving cream and a razor to assist the effort of getting him off the street and back to a normal appearance and lifestyle. I wanted to give him positive encouragement, so I even wrote down the name of an agency that helps bring homeless people back into the workforce.
IMG_1467  Do you see what I see?
IMG_1466     theres 2 shiny pennies

IMG_1468  walk a couple hundred feet….and that makes 3
IMG_1168 here is the homeless man I talk about in the post…just casually walking down Cary Street as if he was a car. Not really caring too much.

Post 48-Empathy: helping with broken down car



The ability to understand and share the feelings of another.

The other day when I was driving back home from VCU, I saw a woman stopped in her car on the side of the highway. The one thing that caught my attention was that her car was pouring smoke out everywhere. I saw this woman with her little baby, she looked clueless and worried and seemed to be in a hurry. She had a small infant child with her as well as a bunch of fresh groceries she had just picked up from the store. Right then and there I had this whole inner dialogue as to whether or not I wanted to stop and take the time and effort to fix the dilemma. Since I’m a good samaritan, I knew I had to give a helping hand. Thats definition of the tide brand! I was in no rush at all and decided that I could lend a hand since I was with my friend Tony, who is an auto mechanic.

We pulled up behind her, on the emergency exit lane; introduced ourselves, and got to work under the hood. Within a few minutes of checking out her engine, Tony determined what was wrong. There was an oil leak that caused the engine to overheat and to start producing excess smoke. The oil was dripping from a cracked gasket that was right next to her starter. Tony wiped off all of the oil he could and got the situation under control so that she could get her car back on the road and to a nearby repair shop. She was definitely relieved, you could just hear it in her voice. Needless to say, the woman was extremely grateful and appreciative even while her infant child was screaming at the top of her lungs. She wanted to somehow repay us so she offered the melting strawberry ice-cream to us.The action that Tony and I took resembles the true meaning of the brand Tide because Tide cares about family and it deals with helping others in small and meaningful ways to improve ones life. If you do something for somebody the good deed will be returned for you.

car girl broken down/steaming car

IMG_1596 IMG_1605 IMG_1615 Tony the mechanic hard at work

Post 47-Empathy: A walk in somebody else’s shoes

  • using a metaphor to try and understand how another person thinks.
  • walking in somebody else’s shoes is a great way to gain an understanding of empathy
            You are trying to convince somebody else to switch over to this brand when they are being very resistant. You urge them to give you their dirtiest things that they own. By getting someone to stand in your shoes, and being open minded to your ways of thinking. If you stand in someone else’s shoes you can gain insight into others ways of thinking. It makes you understand how they think and provides a new avenue of approach for them to pursue. People are fucking stubborn and tend to be set in their own ways. Standing in someone else’s shoes can help to break down our own limitations.
             People are always so used to doing something one way, that they stop being open to new or alternative ways of doing something. You convince someone that this laundry detergent is so effective, that they should try it because they have always been using this really cheap ass brand. When that person walks in your shoes, they actually realize the Tide brand is highly effective and in the long run, even though it may cost a little bit more (OR ALOT) they can use less of it per load which will save them more money. People are usually reluctant to spend money that exceed their typical budget. When you look at it from a different perspective you gain a much better appreciation for where the other person is coming from. Walking in another persons shoes really helps to expand our awareness, this in turn enables a person to gain insights which in turn can help one out in small and meaningful ways.
Below is a link to a video I created to show my thought process and the concept behind empathy… CLICK AND ENJOY! (only 54 seconds)

Post 46-None: Tide BS Meter

None > zero > zilch > nada > no BS > meter

I got this idea from an applause meter that you see on many TV game shows. The applause meter gauges audience response, the louder the applause, the higher the meter reading. In today’s society, we have so many competing brands that claim to all be the best in their own unique ways. The truth of the matter is some brands are just flat out better than others in terms of what you are really getting for your money. We need more BS meters in the advertising industry because there are many brands that need to be weeded out as inferior due to the excessive amounts of BS they contain. This is somewhat similar to Will asking the class to raise our hands so he can gauge a reading of the specific question he asks.

There is a meter with a red needle. It ranges from 0 to 100. The concept behind the idea is a bullshit meter that gauges audience responses between the Tide brand and a generic brand. It determines which brand is the most authentic and pure, meaning there are no phosphates or enzymes, hence there are none. It reveals which brand has the least amount of potential irritant and rash causing substances. I put generic soap suds with extraneous ingredients on one side of the meter on the 100 end and the Tide brand on the side with 0. Over and over again they tested Tide and it rated a zero, which is…..GREAT! But don’t be fooled because a zero means the brand is 100% pure! Tide is the true heavy weight. This shows the real truth in advertising scale compared to the other brands on the market…the overwhelming response of people is that Tide is the real deal, and no BS is included.

Here is the Tide BS Meter:


Here is the applause meter reading a zero (none) for the Tide brand, which means Tide is the most authentic brand.


Post 45-None: trust few…nah trust NONE!

None- the amount of times I did laundry throughout high school.
I got this idea from class when we were told to write freely for 8 minutes. I got a main idea about Tide and then used none for the directive on a mind map, which led to this short story and example of how the Tide brand improves ones life in a meaningful way. I went back and edited it so I could post it…

I come from a very athletic family. I used to play baseball for Benedictine High School and my younger sister, Alissa, plays tennis at Trinity High School. The way that we are wired, nothing ever comes easy so we resort to doing whatever it takes to come out on top. Unfortunately for my mom, our hard work and determination also meant a lot more work to do such as scrubbing our clothes in a futile effort to get them even semi-clean. I made a habit of sliding into second base a lot because I had the mentality that getting dirty is part of the game and if your not getting dirty then your not giving your best efforts. This never failed to leave a bright orange streak of dirt all over my white Rawlings baseball pants. At the same time, Alissa would be grinding out a four hour marathon match, resulting in her uniform looking like it had just been thrown into a swamp. Between my baseball uniform and my sister’s tennis uniform, my mother was spending wayyyy too much time and energy in what we all knew were fruitless attempts to get our clothes clean to wear when we returned to play again the next day. Then she figured out that maybe there was an easier way to solve the problem than she could have ever imagined. It became her new favorite four letter word- “T-I-D-E”. Guess how much laundry I was doing? The correct answer is NONE! Saying that, I trust none else but my mother to take delicate care of my clothes.

Rather than scrubbing our uniforms until her fingers fell off with soap and other random name brand detergents, she can simply place one pod of detergent in the washing machine and within 45 minutes later our jerseys have the look that they did when we originally received them. Alissa doesn’t have to put on a sweat soaked shirt every time she plays a match, nor did I have to wear pants with a bright orange dirt streak. But thanks to Tide, we always started out our day with the freshest uniforms on the team. While we know we’re just going to get them dirty again, cleaning them is as simple as brushing your teeth, washing up and going to bed. Its effortless and gratifying to know that your clothes can be restored as good as new day in and day out. There is nothing I appreciate more than feeling good in the clothes that I wear. If you aren’t comfortable with your clothing in terms of how they look and feel upon being cleaned, then you might as well not wear them at all. (kinda weird, but true statement nonetheless).